The sewing machine manufacturer told you how to develop the correct marketing strategy for the curling machine manufacturer?

The sewing machine manufacturer told you how to develop the correct marketing strategy for the curling machine manufacturer?

A major challenge facing edge rolling machine enterprises nowadays is the fierce market competition in the sales market. Continuously, edge rolling machine manufacturers are facing bankruptcy and bankruptcy, and there are also many new enterprises entering this sales market. This requires edge rolling machine manufacturers to develop appropriate development trends and marketing strategies to improve their competitiveness.

The major challenge faced by Chinese edge rolling machine enterprises today is first and foremost reflected in their precise positioning of customer value. This centralization mainly reflects the reality that Chinese edge rolling machine enterprises still rely on "price, quality, and service items" to survive today. And this is indeed a competitive factor that the Chinese sales market emphasized in the 1990s. It is far from practical to use price, quality, and service items to achieve customer value. As achieving customer value first depends on who the customer is, many edge rolling machine companies cannot guarantee the completion of customer value solely based on this. How can we achieve customer value?

The indoor space that a company relies on for survival does not depend on the curling machine itself, but on customer value. In other words, you can make significant progress in achieving customer value at any critical stage. Some people lock the key link in customer segmentation, but the direction of segmentation goes wrong, blindly segmenting new customers instead of segmenting their new requirements. The only segmentation that Chinese edge rolling machine enterprises need to do now is and must be based on new customer requirements. For example, if a customer buys a hydraulic edge rolling machine, the salesperson will also tell you that the pneumatic edge rolling machine is also out, so the pneumatic edge rolling machine is also sold. For example, the seller of a sanding machine also informed the customer that they have produced another grinding and polishing machine, which is the same series of products as the sanding machine they purchased. Therefore, digital technology has sold another one.

In fact, doing marketing and promotion is relatively simple, not as difficult as marketing masters often say. If it comes to difficulties, it's difficult to compete in the market and integrate resources. Simply put, if a company can respond to a customer's challenge, it is' Why do I buy your item? '. If you can respond, it is equivalent to giving customers a reason to buy your product, and this reason is not based on your advertising, your system software, or your well-known brand, but only on your product. It is often said that many companies spend a lot of time on advertising and methods, but they do not have enough time for mechanical equipment. If the edge rolling machine enterprise is to better compete for speed in the market competition, then while speed brings happiness to the enterprise, it also accelerates the death of the enterprise.

There are many and very simple methods involved in marketing and promotion. Often, many companies do not do well because they cannot integrate and flexibly utilize their own resources. In addition, in the era of fence net+, edge rolling machine manufacturers also need to pay attention to interactive communication with customers.